Senior Marketing & Communications Executive

Job Description

Salary: up to £31,212 (dependent upon experience)Hours: Full time - 36.5 hours per weekLocation: Hybrid working - office based in Tyseley, Birmingham & some remote homeworkingWe are looking for a Senior Marketing and Communications Officer to join our Team, you should be innovative, able to create content and campaigns that drive forward the marketing of our health and wellbeing initiatives, reaching our existing and new audiencesto raise the profile of our Active Communities Programme.You will lead on and contribute to the development and implementation of a range of integrated marketing and communications activities, including, the development of the programmes Marketing and Communications Plan. You will lead on the design, productionand approval of marketing materials, producing engaging copy, posting on and managing social media accounts and contribute to the management and development of our website. While proactively developing, and fostering internal and external relationships withour partners, funders and local communities. You will work closely with the Senior Project Manager, contributing towards planning, monitoring and evaluation of the Active Communities Programme and related projects.The post holder will be employed by The Active Wellbeing Society which is a multi-award-winning independent community benefit society which works with some of the poorest communities in Birmingham and Solihull to improve peoples health and wellbeing throughphysical activity.MAIN DUTIES

1. To lead the development and implementation of an integrated communications and engagement plan for the programme for internal and external audiences. This includes, planning, preparing and delivering a range of targeted marcoms activities, ensuring contentis clear and easy to understand, using plain English and to be tailored to the appropriate audiences. Collaborate with colleagues to help capture and disseminate stories to a range of audiences including press and media. Lead on the development and growthof the Active Communities brand. Co-produce social marketing/ behaviour change campaigns with the Research and Insight Team.
2. Develop and manage relationships with our community partners to grow digital platforms and deliver face-to-face engagement methods. Work with the wider team to support community partners, be the main point of contact for our digital platforms and supportingpartners to promote their content. Attend and/or Chair Marketing and Communications meetings with partners or community groups.
3. Lead on the creation and design of marcoms materials for the programme, producing high quality, innovative written and visual material, including, researching, copywriting, editing, proof-reading and development of documents. Develop content for websites,digital platforms, social media, email campaigns and other channels, to convey key messages to target audiences. This includes, leading on the production and management of visual content, such as, graphics, infographics and video.
4. Use social marketing and online tools to promote projects and increase active participation, focusing particularly on those from our key audiences including the most disadvantaged communities. Meet KPIs for increasing membership and engagement rates acrossall platforms. Lead on the development of our digital platforms, proactively seeking opportunities to build and engage our audiences and networks.
5. Develop and maintain a dashboard of website and social media analytics, work with the Marketing function on Search Engine Optimisation and the monitoring and evaluation of campaigns.
6. Create, coordinate, or commission videos and images as part of the digital content and case study collation as part of our process learning. When required, visit projects and events to capture images with the required release permissions and catalogue.
7. Train the team, staff and volunteers on how to use social media and digital platforms to support marketing goals and objectives.
8. Engage and bring together the programmes target audience to learn and develop key messages/campaigns to extend community reach. Collaborate with the Research and Insight Team on the evaluation of the Active Community Programme and projects.
9. You will build on the learning from the Local Delivery Pilot, regional and national evidence base, and local research and insight to engage our communities and seldom-heard groups by utilising friendly accessible marketing and communication methods thatresonate with local people and amplifies the voice of the community.
10. Work with communities to co-create content and campaigns that address key issues and amplify their successes.
11. Coordinate staff and volunteers required to deliver campaigns, promotion, PR and events.
12. Line manage staff and supervise work placements, including, developing and monitoring of work plans, 1-2-1s, appraisals and the use of Sage HR.
13. Ensure all work/projects are monitored and evaluated and all budgets managed effectively, including the management of contracts. Ensure all work is compliant in terms of TAWS policies/procedures and relevant legislation (Data protection/GDPR/Marketing).
14. Lead on the development of digital and physical resources. Produce a suite of templates to be used by staff, communities, partners to support activity promotion. Identify and resolve any issues with promotional content in a timely and professional manner.

KEY SKILLS KNOWLEDGE & EXPERIENCEPlease see the full advert on our website for the Person Specification for this roleAPPLICATION DETAILSWhen writing your cover letter, as a minimum please ensure you address your experience of the criteria listed in the Application Details section of the full job advert : The Active Wellbeing Society - Senior Marketing and Communications Executive (sage.hr)Closing Date: Sunday 8th May 2022 midnight

Keyskills :
MarketingWebsite DevelopmentLine Management