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Senior Email Marketing Executive

Michael Page Digital
Job LocationBirmingham
EducationNot Mentioned
Salary£33,000 - £36,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

You will be focused on leading a small team, focused on deploying email, SMS and Push notification campaigns for our brands, using our campaign management tool - Adobe Campaign. This will include the development of automated customer journeys, deployingtactical campaigns, manipulating, selecting and segmenting data daily and finally developing post campaign analysis by understanding performance and identifying how we can improve communication KPIs.Client DetailsMy Client are one of the most well known and leading brands in the UK, with 100s of locations made of up famous and household names!Description

  • Implement email, SMS and Push notifications.
  • Assess, optimise & deliver quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.
  • Develop, support and challenge your direct reports to reach their potential.
  • Support the Campaign Delivery Manager in team management, undertaking regular projects to further progress the team.
  • Participate in regular divisional wide optimisation sessions, identifying opportunities to refine and improve our automated programme alongside our optimisation team.
  • Help to identify and define new processes to deliver greater efficiencys, accuracy and ways of working.
  • Act as lead contact for high profile company wide campaigns, co-ordination scheduling, build and final approval with accuracy and efficiency.
Profile
  • A good understanding of the Database Marketing sector though your degree or from an entry role in a retail sector.
  • Work experience of manipulating, segmenting and selecting data through a marketing campaign tool or database e.g. IBM Unica, Adobe Campaign, Salesforce
  • Ability to demonstrate a genuine enthusiasm for working with data and developing best practise skills through training, ideally using an Adobe campaign tool
  • Exposure and understanding of an email broadcast tool would be an advantage and/or HTML
  • Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies
  • Excellent organisational skills to deliver against the required deadline
  • Excellent attention to detail and appreciation of need to follow process/treat data securely
  • Experience of managing one or more direct reports with an ability to coach, train, support and challenge.
Job Offer
  • Salary of c£35,000 + Bonus, Pension, Discounts.
  • Opportunity to work for a household name UK retailer.
  • Manage a small team and grow your career.
  • The chance to make a difference.
  • Work for an inclusive business that truly value and support their staff.

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