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Job Location | Birmingham |
Education | Not Mentioned |
Salary | 40,000 - 45,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Senior Customer Insight AnalystBirmingham - Hybrid£40,000-£45,000A leading name in the Travel and Leisure sector, my client is currently looking to recruit a Senior Insight Analyst manager into their CRM and Insights team to manage the ongoing Customer Research function.This role will be responsible for supporting the business to understand its customers, through data analysis, customer insight, segmentation and modelling of our behavioural customer database.You will be the advocate for the Customer from a data point of view, telling the story with data to help drive better commercial decision making, creating a better understanding within the business of how customers interact with the brand.This would be a great opportunity for a Data Insights Specialist with experience working analysing data from many different projects simultaneously and comfortable delivering insights to the wider business.ResponsibilitiesSupport the business with actionable insight, through various methodologies and practices to create compelling data-based stories that add value and lead to better business decision making.Analyse, manipulate and present analysis from the customer database to provide actionable insight to the business, supporting commercial, customer experience and business development teams.Build customer segmentation and propensity models using various statistical techniques and able to present the findings in a clear and non-technical way.Supporting our media and creative agencies on post campaign analysis to ensure that we maximise the effectiveness and efficiency of our integrated marketing campaigns.Work with the CRM, Data and Insight team, as well as wider marketing team to influence proposition, creative and targeting approach across all business areas.RequirementsMinimum of 3 years experience in an analytic role.Strong technical skills in SQL, Python, React, SAS or similar. As well as experience of working with data visualisation tools such as TableauCommercially astute in both B2B and B2C respectsExperience e of a wide range of statistical techniques such as segmentation, regression and predictive modelling as well as having the ability to communicate complex analysis to internal and external stakeholders.Ability to present, explain and interpret data or analysis to non-technical audiences and senior stakeholdersIf this role sounds interesting to you or you would like to find out more information, dont hesitate to get in touch today!By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.