Propositions Manager

Job Description

Proposition development:

• Utilise market and customer insights to drive new proposition development
• Keep informed on customer and market needs/trends to ensure developments are market appropriate and meet the needs of the customer
• Incorporate segmentation into proposition development ensuring each segment has its own proposition
• Establish a way to support MM and C&S product development, ensuring priority is given to the right proposition development based on commercial risk / rewards
• Ensure propositions are based on a solid understanding of customer needs

Customer value propositions:

• Agree a scalable set of processes, templates and tools for proposition development - translate concepts into clear, targeted and compelling customer propositions supported by sound commercials
• Where relevant recommend pricing levels, naming/renaming and marketing material to support and fit with other product families
• Engage with wider marketing team

Insight based approach:

• Interpreting customer insight and market intelligence alongside working with both external suppliers and internal teams to design and build propositions to deliver to prospects and customers
• Facilitate processes for market and customer feedback of projects, ensuring that we learn quickly
• Advocate a research first approach to product/proposition development

Product/proposition launches:

• Responsible for all new product and proposition launches
• Responsible for all launch collateral, both online and offline (videos, literature)
• Engagement with Sales and other key stakeholders to ensure propositions are embedded

Proposition portfolio management:

• Evaluating all new proposition opportunities and defining the current proposition portfolio to improve sales and retention
• Optimisation of the proposition portfolio , development, evaluation and implementation of initiatives to improve overall business performance
• Work closely with the product, pricing and commercial team to optimise product profitability
• Act as the internal focal point for information about propositions
• Ensure all product/propositions are maintained and kept up-to-date

Annual propositions plan:

• Create and maintain an annual proposition plan to look at new and existing products.
• Support Product Management in planning and evaluating products
• Effective management of proposition budget to achieve maximum ROI
• Robust reporting to ensure all proposition activity is accurately measured

Agency services:

• Brief multiple agencies and select appropriate resource to achieve agreed objectives

What we need from the candidateEssential

• Experience of product or proposition management in a previous role
• Strong organisational skills
• Strong project management skills
• Creative thinker
• Excellent communication skills; written, verbal, presentation
• Excellent interpersonal skills, influencing skills and persuasiveness
• Stakeholder management
• Driven; self-starter, self-motivator, determination to succeed
• Budget management
• Reporting

Desirable

• Commercial accumen
• Numeric and analytical skills
• Interpretation of complex data
• Problem solving
• Experience of working in a dynamic and fast-paced environment
• Attention to detail
• Digital product/proposition execution
• Planning

Candidates must have

• Experience of product or proposition management in a previous role
• Excellent communication skills; written, verbal, presentation
• Strong project management skills
• Excellent stakeholder management, interpersonal andinfluencing skills
• Budget management and Reporting