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Marketing Specialist

djs executive search limited
Job LocationBirmingham
EducationNot Mentioned
Salary50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

This successful, global, manufacturing organisation now requires an experienced Marketing Specialist to proactively lead the MarCom activities for specific product lines and initiatives for the European buiness unit.There will be an element of flexible / agile working with this role.The Role:As the Marketing Specialist, you will be responsible for the development and co-ordination of B2C content strategies, consumer facing campaigns and projects for your specific product lines and initiatives, together with driving theexecution across the division and its market regions.The focus of the Marketing Specialist role will be to drive the retail trade marketing activities, improve brand presence and campaign execution. You will be responsible for, but not limited to:

  • supporting the development, implementation and measurement of the marketing plans
  • developing product launches, vertical and topical campaigns as well as value based online and offline content
  • improving brand presence and overall visibility
  • leading channel specific marketing strategies for specific retail partners
  • creating and delivering successful trade promotions and in-store campaigns
  • developing and executing the trade marketing plan in line with sales and marketing objectives
  • successfully manage the related marketing budget
  • providing support at regional trade shows, events and webinars
  • supporting the in situ regional marketing teams with campaign implementation, local exhibitions and other go-to-market activities communications
The Candidate:Ideally of graduate standard, from within a marketing or communications based discipline, candidates for the Marketing Specialist role will also be able to demonstrate that they have:
  • previous experience working in the same or a similar marketing role, ideally within either an international business or marketing agency
  • a good understanding of B2C or B2B sales and marketing strategies with a proven track record of successful campaign development
  • previous experience of working with technical products would be a benefit
  • excellent communication skills whilst being flexible and thriving in a challenging environment
  • a pro-active and fully hands on, creative approach with excellent attention to detail
  • strong planning and project management skills
  • a positive and professional outlook, whilst being highly organised
  • the ability to work effectively both within a team but also under their own initiative, demonstrating that they are a capable individual, who is used to multi-tasking and can prioritise their workload in order to meet exacting deadlines
  • the ability to be analytical, strategic and results driven with a strong commitment to success and excellence
  • a high proficiency in MS Office applications, such as Word, Excel, PowerPoint
European language skills would be a benefit but are not essential for this role.

Keyskills :
B2BMarketingRetail MarketingTradeB2C

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