Marketing Manager

Job Description

This is an opening for a leading & long-established, independent & value-added wholesaler for the motor sports & leisure market. Theyre a small to mid-sized SME with a grounded culture, they work with over 1,000 partners across the UK & overseas.The continuing philosophy of the business is that world class brands and high-quality aspirational products should be readily available to all, across all price points. It is also a belief that these quality brands, retailed with consistent pricing, provea long-term benefit to dealers who wish to grow their business with world renowned brands.The role Its online & offline, with a B2B perspective, and a key part will be bringing stability to their marketing prowess, and being responsible for driving traffic to the website through PPC, SEO, emails, CRM and social media, as well as physical events and tradeshows. You will also look after their email & CRM activity with the wider marketing team, undertaking customer and competitor analysis, creating commercially successful website offers, and budgetary management. You will also oversee the strategic planning for alldigital content, campaign plans, and physical marketing activities.Youll oversee implementation of the marketing plans, short & mid-term & deliver value added sales, generating brand awareness & manage SEM/PPC online campaigns to help drive awareness, purchase, and retention of products. Youll work with the Marketing teamto develop multi-channel/integrated marketing campaigns & utilise website analytics and business reports to monitor site/campaign performance providing analysis and evaluation.Offline activities will include organising marketing activities for promotional events such as trade shows/exhibitions, creating briefs/scripts and organising photography/videography, as well as overseeing design and production of catalogues. What were looking forEducated to Degree level or similar marketing qualification & demonstrable experience in digital marketing, multi-channel/integrated marketing & web analytics. Youll prefer a small business environment & have proven experience in managing digital content,and marketing activities for physical events.The ability to use first class industry tools for managing, measuring, monitoring, and analysis/reporting on the effectiveness of digital activities is important & supply chain/B2B background would be quite handy. In essence, this is aimed at someone who canconsolidate their marketing effort & overtime, create & improve awareness & engagement that impact sales. Whats on offerA salary of between £40 - £50,000 coupled with an environment that wants you to succeed and will give you ample room to apply your marketing savvy & abilities. It is perfect someone who has a bit of love for the motor sports industry, although, we are veryopen on sector background. For a better insight, feel free to call Debra.

Keyskills :
Brand AwarenessDigital MarketingMarketing CampaignsMarketing ManagerTrade Shows