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Marketing Executive

Parna Recruitment
Job LocationBirmingham
EducationNot Mentioned
Salary£23,000 - £25,000 per annum, negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Marketing Executive - Job DescriptionAbout Our ClientAs an award-winning brand, our client is quickly becoming the next leading company within the female health and wellness industry. Their strategic and creative marketing campaigns have quickly earned recognition within this fast-paced and highly competitive industry.Celebrating Individuality Together™, our client invests in the development of their employees whilst challenging boundaries which have been ingrained into our system. With a mission to empower all, our client is growing at a substantial rate, with growing global distribution.The JobMy client seeks that you embody self-drive in order to produce and manage high-quality work, whether working within a team or individually. If you are somebody who is naturally pro-active with a desire to succeed, then we want to hear from you. If you’re the type of person who likes to do things differently, is always challenging the norms, are inquisitive by nature, and loves researching things to find the underlying principles, this is the environment for you to thrive.Role Responsibilities:Website Content:

  • Assist with building out a comprehensive content library around female health, as well topical, and interesting pieces of content on an ongoing basis
  • Create compelling research pieces which include brand new insights into female health / the female experience
  • Assist with keyword research and SEO targeting by implementing keywords into digital marketing content
    • Social Media:
  • Assisting in planning social media content - both organic and paid promotions to connect with our customer base and drive sales through planned campaigns.
  • Constantly scanning the environment and accumulating knowledge to help create content which sets BeYou apart as a thought-leader in the female health space
  • Continually scanning the external environment to identify opportunities and issues
  • Incl. customer trends and hot topics, as well as trying to predict future trends
  • Utilise different social channels according to customer behaviour: Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok
  • Instagram as current main channel: experience working with Reels and IGTV to create fun & relatable content, as well as educational and interview content
    • Community management:
  • Additional customer interaction (we’re a brand that supports the people we follow)
  • Sourcing, approaching, onboarding, and managing various types of people across social channels, including but not limited to influencers, collaborators, BeYou Gurus, BeYou Voices
    • Customer Service:
  • Responding to all email and social media comments and messages in a timely manner, ensuring a highly empathetic level of customer service that we expect and using the brands tone of voice to ensure messaging stays consistent to the brand.
  • Replying to reviews on social media, and platforms like Trust Pilot & Google
    • Analysis:
  • Ongoing market research and competitor analysis in order to keep up to date with customer trends and hot topics, as well as predicting future trends
  • Identifying new potential opportunities
    • Email Newsletters & Campaigns:
  • Email database management (and segmentation), including creating and drafting daily / weekly / monthly email campaigns for various segments, overseen by Marketing Manager and ensuring data is GDPR compliant.
    • Requirements:Qualifications
  • Bachelor’s degree in Marketing or a related subject; or at least 3 years of working within a marketing role.
  • High calibre of written and spoken English
    • Essential Skills
  • Excellent organisational skills to ensure they are able to manage multiple on-going projects.
  • Excellent at time management.
  • Excellent attention to detail to ensure all copy is correct with no mistakes.
  • Ability to adapt style and tone when approaching different types of people
  • Ability to work in ambiguity; in a fast-paced, dynamic environment and be comfortable adapting to constant change
  • An entrepreneurial mindset that can spot opportunities in any interaction
  • Great story teller (able to find and utilise data for various purposes effectively
  • Ability to think creatively and innovatively
  • Good analytical skills in order to draw evidence-based conclusions from reporting on, but not limited to, competitor analysis and post campaign evaluation.
  • In particular, a good grasp of data along with an expansive mindset to read into the multiple reasons behind successes / failures, and come up with further tests to improve
  • Confident in suggesting their own ideas.
  • Working knowledge of Microsoft software and G Suite (Google Docs, Google Drive etc).
    • Desirable skills
  • Knowledge of CRM systems
  • Knowledge of project management systems
    • Location : Birmingham Salary: Up to £25,000 Required skills
  • Digital Marketing
  • Email Marketing
  • Marketing Campaigns
  • Marketing Executive
  • Social Media Marketing

    • Keyskills :
    Digital Marketing Email Marketing Marketing Campaigns Marketing Executive Social Media Marketing

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