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Marketing Executive

Gleeson Recruitment Group
Job LocationBirmingham
EducationNot Mentioned
Salary£25,000 - £30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Job title: Marketing ExecutiveLocation: Birmingham | hybrid working patternSalary: £25,000 - £30,000 DOEContract: PermanentStart date: Immediate startMy client, a thriving education-focused company, is currently seeking a talented Marketing Executive to join their dynamic team at a thriving education-focused company. This is an exciting opportunity for a skilled professional to make a significant impactin the education sector through strategic marketing initiatives. As a Marketing Executive, you will play a crucial role in driving brand awareness and engaging their target audience.If you possess exceptional copywriting skills, digital marketing expertise, and a deep understanding of the industry, we want to hear from you!Responsibilities:

  • Stay updated with the latest trends and news in the education sector, demonstrating a solid understanding of the industry landscape.
  • Develop SEO optimised website content, including meta tags, keywords, and back-links.
  • Create highly persuasive ad copy and engaging landing pages to drive conversions.
  • Generate visually appealing social media posts in various formats, including video, GIF, and static imagery, aligned with our brand identity.
  • Exhibit strong copywriting skills for digital platforms and print materials, ensuring consistency across different channels.
  • Plan and execute effective email marketing campaigns to engage our audience and drive desired outcomes.
  • Utilise marketing automation platforms like Klaviyo, MailChimp, etc., to streamline and optimise campaign workflows.
  • Identify target audiences and build comprehensive customer journey maps to support targeted marketing campaigns.
  • Set up, record, and edit video content to create compelling visual materials for promotional purposes.
  • Develop and maintain consistent branding across digital and print assets, including working documents.
  • Coordinate and execute event planning activities, such as product launches, customer appreciation events, trade shows, and other promotional gatherings.
  • Create innovative lead generation strategies tailored to various platforms, including our website, email campaigns, and exhibitions.
Requirements:
  • Excellent written and verbal communication skills.
  • Previous marketing experience, preferably within the education sector, is highly desirable.
  • Proficiency in developing and implementing SEO strategies.
  • Strong copywriting abilities for digital and print media.
  • Familiarity with marketing automation platforms, such as Klaviyo, MailChimp, etc.
  • Demonstrated ability to create engaging visual content, including video editing skills.
  • Knowledge of branding principles and their application across different channels.
  • Exceptional organisational and project management skills.
  • Proven track record in successful event planning and execution.
  • Ability to think creatively and develop innovative lead generation strategies.
  • Strong analytical skills with the ability to interpret data and make data driven marketing decisions.
Apply now with your updated CV highlighting your relevant experience and skills.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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