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Marketing Automation Specialist

Gleeson Recruitment Group
Job LocationBirmingham
EducationNot Mentioned
Salary£35,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

My Client, a leading B2B manufacturing business based in Birmingham, are looking for an Inbound Marketing Automation Specialist to join the Team. Working alongside the Marketing Manager you will be responsible for generating leads and maximising sales using a range of digital marketing methods, and will play a pivitol role in driving customer engagement through CRM automation. If you love data and technology and bringing personalisation solutions to life, this role is for you.Key Responsibilities:

  • Manage campaigns from creation through to delivery across a variety of channels including email, social, web etc.
  • Develop and execute CRM email marketing campaigns, focusing on customer segmentation, testing, and post campaign analysis.
  • Customer centric marketing approach working through customer data and effective segmentation.
  • Use a test, learn and optimise approach to ensure continual improvement.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Use reporting, analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioural analyses to find problems, opportunities and campaign ideas
    • The Ideal Candidate will:
  • Proven experience within a similar role
  • Have experience using a CRM platform (Salesforce or Dynamics 365)
  • Have experience using a Marketing Automation tool (Marketo or Hubspot)
  • Experience in B2B manufacturing & Engineering environments
  • Expert on e-mail marketing best practices
  • Strong communication skills to manage internal stakeholders
  • Passion for digital marketing
    • By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data. Required skills
  • digital
  • salesforce
  • crm
  • leads
  • marketing automation

    • Keyskills :
    digital salesfce crm leads marketing automation

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