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Head of Marketing Legal

Advanced
Job LocationBirmingham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Role Introduction An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market ManagingDirector. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenuecontribution. What you will do Full accountability for the marketing plan for Legal market across UK, North America and EMEA. Manage marketing activities and demand generation programs.Responsible for ensuring programs run to time and budget.

  • Line management responsibility for all team members, demonstrating full commitment to development and career progression.
Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.Identifies, recommends and manages third party resources as required.Key Performance Indicators:Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.Wider contribution to the marketing function. What you will have Creative thinking with the ability to act at pace, with a clear commitment to excellence Deep understanding of commercial and business challengesStrong market (Vertical / IT) knowledge and software industry experience Excellent communications skills with the ability to interface at all levels of managementPrior experience in digital demand generation environment essential Willingness to learn and work in a growing marketing team, with adaptability
  • Previous management experience
nWhat We Do For You
  • Generous Annual Leave 20-25 days, plus public holidays, with the possibility to buy additional days
  • Summer Fridays! Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
  • Life Insurance 3-4x times annual salary
  • Top Achievers Club Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees
  • 65% Internal Mobility Committed to the development & growth of our people
  • All our benefits are subject to location
Who We Are Advanced are one of the UKs largest and most successful software companies. Our products sit at the heart of some of the countrys best-known businesses, powering their key services and functions. Driven by the millions of people who interact with our productsevery day in hospitals, schools, transport providers, sports clubs and a wide range of instantly recognisable brands. Weve grown phenomenally quickly with a £275m turnover and 2,800 staff serving over 25,000 customers across the UK. As an employer, we dothings differently. We hire differently. We promote at pace. We recognise excellence.Find out more at about-us

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