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Design Lead NHS Donor Journey remote working

LTHT Staff Bank
Job LocationBirmingham
EducationNot Mentioned
Salary£16.04 - £19.89 per hour, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

A Donor Journey Design Lead is required to own the end to end donor journey for the CVP programme and act as a design SME for NHSBT, this role is working remotely and a full time position initially for 3 months. The pay rate for the role will be band 7 or equivalent, start date ASAP.Key responsibilities include, but are not limited to

  • To own the design and architecture of the end to end donor journey through the plasma donation lifecycle, including acting as SME to the programme regarding donor journey
  • Documenting the journey(s) to create a shared knowledge base for understanding the awareness, recruitment, conversion and retention solution
  • Documenting the design narrative of the solution design to demonstrate:
  • what the objectives of the donor experience project are
  • how the outcomes of initiatives will deliver against these those objectives
  • the expected benefits
  • the benchmarks to measure performance against, and
  • identifying the gap between planned outcomes and high level objectives
  • Documenting all processes with a direct impact on the journey
  • Leading on the design, management and reporting of the KPIs that associate to the donor journey.
  • Development of suitable dashboards to report KPIs through to senior leadership and wider stakeholders
  • Mapping all actors in the process and documenting this e.g. with RACI charts
  • Generate a product/artefact register to support
  • Consistent comms across all donor touchpoints, from initial awareness through to repeat donation
  • QA of new products / changes
  • Definition of a formalised change control assessment methodology
  • Participating in solution design sessions to provide insight regarding the journey
  • Participating in the change management review / approval process
    • Person Specification
  • Design Specialist with ~10 years comms / marketing customer journey development experience. Ideally in an NHS environment
  • Strategy / Operational design expertise with deep experience of process optimisation / improvement
  • Strong stakeholder engagement and management skills with experience of working with SLT to support and influence decision making
  • Experience of marketing campaigns, corporate comms and developing consistent messaging / branding
  • Experience of working in fast-paced transformation projects / programmes
  • Detailed information and analysis experience, with reporting skills to:
  • Develop and define relevant KPIs
  • Implement the performance management and tracking of KPIs
  • Report to senior stakeholders using dashboards

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