CRM & Marketing Automation Specialist

Job Description

Brief overview This will offer you the chance to work for a company which in a nutshell has been an incredible success story, and their growth over the past few years has been nothing short of phenomenal. They are innovators in the fields of property & lifestyle & have madea deep impact on a niche market, since it has been superbly positioned, marketed and, differentiated.The company is driven by its creative & marketing, and employs some very talented people, across all disciplines and you will be taking ownership for one of their key channels. The role has longevity and a vast amount of future potential for someone whois looking for a role with a firm that is doing things in the right way.The role This company is made up of good people and are a business who endeavours, always, to do the right thing, in the right way - with welfare and safety at the top of our agenda. Theyve a very savvy marketing team, all from different backgrounds, and this eclecticmix really makes it work. Theyre passionate about driving retention and referral and so you will take the lead on being the architect of high performing communications through their CRM platform to drive conversion and loyalty. They aim to create a seamlesscustomer journey through all marketing channels, and youll play a key part in helping them deliver on their objectives.You will work closely with the Digital Marketing Manager & wider marketing team to develop a CRM programme to drive conversion, retention and referral. Youll also develop test and learn strategies and create actionable segments and personas to inform andshape their acquisition and retention strategies. You will be behind building and implementing all email marketing campaigns on a national and regional level & execute strategy to optimise emails across devices for deliverability, open rates, click throughand conversion.You will create triggered communication programmes to enhance customer experience, nurture relationships and improve retention, ensuring email marketing and data management best practice. Youll work with other teams & external agencies to develop high performinglanding pages develop online advertising strategies and manage spend across search, display and social channels.What were looking for Proven experience in digital marketing in a similar role, specifically in ecommerce, retail or other commercially focused environments (B2B or B2C). Demonstrable Hubspot experience & proficiency in design and build of email marketing campaigns is vital combinedwith an excellent understanding of digital marketing concepts, best practices and performance metrics.You will be supported by an incredible marketing team which is renowned for innovation & creativity, but you will have ultimate responsibility for the planning & execution of CRM related activities. As time moves on, you will have ample room to grow anddevelop this discipline which gives it a vast amount of potential & longevity.Whats on offerA salary of c£30,000 which isnt set in stone and an array of superb benefits & holiday allowances plus the chance to work for a company which is a true success story, and their growth over the past few years has been exceptional.It also offers you the chance to work for a company which is non-hierarchical, pulls in the same direction and not afraid to promote and develop from within & has a culture which is very hard to match.

Keyskills :
CRMDigital MarketingEmail MarketingMarketing