Content Writer

Job Description

The Company:Our client is a female health startup with a mission to create science-backed, natural solutions for women everywhere. They aim to lead conversations around female health, starting with taboo topics by creating products which enable us to highlight the everydaystruggles associated with them. Our client is challenging everything - including the studies which underly existing treatments. That way, they can create solutions which are fit for purpose, and empower women to take back control of their health through unbiased education. They are passionateabout bridging the gender gap in medical research to level the playing field. Established for just over 3 years - already stocked in major national retailers such as Superdrug and Boots, they are looking to consolidate this success with additional product lines, while also expanding internationally. The Candidate :They are looking for somebody who is curious at their very core - someone who questions assumptions and enjoys the thrill of jumping down a research rabbit hole to find the underlying principles. While this role is best suited for someone with an investigativejournalist background / training, the main trait we are looking for is a scientifically rigorous research acumen - in particular, being able to uncover deeper understanding about the female anatomy and presenting that to our growing audience in engaging ways.This also means youre the kind of person who is constantly scanning the environment for insightful content ideas, as well as accumulating knowledge to help create content which sets BeYou apart as a thought-leader in the female health space.The Role - All of the companies Content The role covers three key areas:1) Build a comprehensive educational content library around all aspects of female health 2) Creating compelling copy for all aspects of BeYou - packaging, website, emails, sales collateral, press releases3) Create compelling research pieces which include brand new insights into female health / the female experience. Essential Skills

• Great storyteller (able to find and utilise data for various purposes effectively)
• Commercial aptitude and entrepreneurial mindset allowing for, when necessary, to research topics or statistics to facilitate a narrative
• Ability to adapt style and tone of voice to suit the purpose - from more professional sales collateral to informal, fun and engaging blog posts and emails
• Ability to explain complex medical concepts in simple terms
• Creative word play - short, snappy phrases for marketing campaigns, slogans, headlines, etc
• Ability to take a step back and analyse your own unconscious bias to create content which is outside of your own echo chamber
• Comfortable reaching out to find and speak to experts to gain deeper understanding; as well as talking to people in person, on the phone / video for any potential interviews
• Extremely organised - comfortable juggling day-to-day copywriting activities as well as managing multiple external stakeholders, such as guest bloggers
• Excellent attention to detail to ensure all copy is correct with no mistakes
• An understanding of SEO and keyword research to find data-driven content ideas

Keyskills :
Content ManagementJournalismResearchContent WritingOnline Content