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Job Location | Birmingham |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Role Introduction Are you an innovative and curious content writer who has a passion for driving new ideas and ambition to exceed demand generation targetsIf so,we are looking for an exceptional content executive who will create insightful, thought leading and thought-provoking content across a wide spectrum of Health and Care markets to drive our inbound demand generation program. What you will do You will be researching and creating exceptional thought leadership content to drive SEO acceleration and support campaign objectives.You will be responsible for owning content execution on all marketing messaging activity including email, social advertising, and PPC ad-copy to ensure it is best in-class and maximises engagement. You will own the website and landing page content for all content touch points for ouur health and care products as required. You will develop and storyboard content ideas on campaigns and themes with the campaign team. You will research data, subject matter, industry trends and interview key stakeholders (where required).You will be responsible for copy creation, review and editing, copy sign-off, copy design process, and publishing content on the relevant demand generation channels. What you will have You will have a proactive mind-set to launch yourself into intent driven market and industry research and be able to turn that into inspirational ideas and focused content plan. Transforming research into detailed and actionable content. Taking product marketing message frameworks and objectives and turning them into exceptional, compelling copy.Synthesise diverse inputs from product, sales, marketing, and SEO to create content which works for the relevant B2B audience. Research ideas and present and communicate to the wider campaign team Proofreading work and ensuring that the content is accurate and consistent, and executing the right narrative. Being a team player, working in unison alongside your campaign team members to roll your sleeves up and contribute to demand generation targets and campaign excellence. nWhat We Do For You