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Content Executive

Job LocationBirmingham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Role Introduction Are you an innovative and curious content writer who has a passion for driving new ideas and ambition to exceed demand generation targetsIf so,we are looking for an exceptional content executive who will create insightful, thought leading and thought-provoking content across a wide spectrum of Health and Care markets to drive our inbound demand generation program. What you will do You will be researching and creating exceptional thought leadership content to drive SEO acceleration and support campaign objectives.You will be responsible for owning content execution on all marketing messaging activity including email, social advertising, and PPC ad-copy to ensure it is best in-class and maximises engagement. You will own the website and landing page content for all content touch points for ouur health and care products as required. You will develop and storyboard content ideas on campaigns and themes with the campaign team. You will research data, subject matter, industry trends and interview key stakeholders (where required).You will be responsible for copy creation, review and editing, copy sign-off, copy design process, and publishing content on the relevant demand generation channels. What you will have You will have a proactive mind-set to launch yourself into intent driven market and industry research and be able to turn that into inspirational ideas and focused content plan. Transforming research into detailed and actionable content. Taking product marketing message frameworks and objectives and turning them into exceptional, compelling copy.Synthesise diverse inputs from product, sales, marketing, and SEO to create content which works for the relevant B2B audience. Research ideas and present and communicate to the wider campaign team Proofreading work and ensuring that the content is accurate and consistent, and executing the right narrative. Being a team player, working in unison alongside your campaign team members to roll your sleeves up and contribute to demand generation targets and campaign excellence. nWhat We Do For You

  • Generous Annual Leave 20-25 days, plus public holidays, with the possibility to buy additional days
  • Summer Fridays! Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
  • Life Insurance 3-4x times annual salary
  • Top Achievers Club Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees
  • 65% Internal Mobility Committed to the development & growth of our people
  • All our benefits are subject to location
Who We Are Advanced are one of the UKs largest and most successful software companies. Our products sit at the heart of some of the countrys best-known businesses, powering their key services and functions. Driven by the millions of people who interact with our productsevery day in hospitals, schools, transport providers, sports clubs and a wide range of instantly recognisable brands. Weve grown phenomenally quickly with a £275m turnover and 2,800 staff serving over 25,000 customers across the UK. As an employer, we dothings differently. We hire differently. We promote at pace. We recognise excellence.Find out more at about-us

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