Content Executive

Job Description

AdvancedAdvanced are one of the UK’s largest and most successful software companies. Our products sit at the heart of some of the countrys best-known businesses, charities and public sector organisations, powering their key services and functions. Driven by the millions of people who interact with our products every day in hospitals, schools, transport providers, sports clubs and a wide range of instantly recognisable brands, in our 8-year history we’ve already grown phenomenally quickly with a £254m turnover and 2,300 staff serving over19,000 customers across the UK.Content Executive We are looking for B2B Content Executive!Have you got a passion for life changing technology in a B2B world confident in delivering high impact content strategies Are you an innovative and curious content writer who has a passion for driving new ideas and ambition to exceed demand generation targetsIf so, read on; we are looking for an exceptional content executive who will create insightful,thought leading and thought-provoking content across a wide spectrum of Business and Finance topics to drive our inbound demand generation program.What you will be doing· You will be researching and creating exceptional thought leadership content to drive SEO acceleration and support campaign objectives.· You will be responsible for owning content execution on all marketing messaging activity including email, social advertising, and PPC ad-copy to ensure it is best in-class and maximises engagement.· You will own the website and landing page content for all content touch points for business and finance software as required.· You will develop and storyboard content ideas on campaigns and themes with the campaign team. You will research data, subject matter, industry trends and interview key stakeholders (where required).· You will be responsible for copy creation, review and editing, copy sign-off, copy design process, and publishing content on the relevant demand generation channels.· You will also be tasked with owning content calendars and inputting into the team copy-creation processes.What you will be good at· You will have experience and a proactive mind-set to launch yourself into intent driven market and industry research and be able to turn that into inspirational ideas and focused content plan.· Transforming research into detailed and actionable content.· Taking product marketing messageframeworks and objectives and turning them into exceptional, compelling copy.· Synthesise diverse inputs from product, sales, marketing, and SEO to create content which works for the relevant B2B audience.· Research ideas and present and communicate to the wider campaign team· Proofreading work and ensuring that the content is accurate and consistent, and executing the right narrative.· Being a team player, working in unison alongside your campaign team members to roll your sleeves up and contribute to demand generation targets and campaign excellence.What we do for you