Content Creator / Marketing Executive - 5132

Job Description

Content Creator / Marketing Executive - 5132 UK - RemotePermanentSalary - £30,000 - £40,000 + BenefitsContent creation / Blog / SCO / Social Media Dedicated Marketing Executive required to contribute to the development of strategies that will increase reader engagement. Amongst other duties outlined in this specification, the main emphasis of your role will be to help create content for advertising campaignson social media in order to help the marketing team to promote products and services to prospective and existing customers in the most cost effective and productive manner possible. To be successful, you should keep abreast of the latest SEO techniques. Key ObjectivesThe main focus of the Marketing Executive will be to help improve the current communication and marketing strategies and seek new opportunities to enhance brand awareness and industry profile.Primary Responsibilities/Activities*Developing content for blogs, articles, product descriptions, social media, and the company website.*Proofreading content for errors and inconsistencies.*Editing and polishing existing content to improve readability.*Conducting keyword research and using SEO best practices to increase traffic to the company website.*Creating compelling headlines and body copy that will capture the attention of the target audience.*Identifying customers needs and recommending new content to address gaps in the companys current content.Website1Update website regularly as a top level "gatekeeper", ensuring that all editing to sections is quality controlled and content is audience-focused, accurate and kept up-to-date at all times. 2Monitor and report on search engine rankings and website hits and develop email and mailshot campaigns in support of business objectives.Industry Events and Publications1Ensure all deadlines for editorial and advertisements are met. Where this activity involves otherl personnel, they should be made aware of completion dates that allow for sufficient time for proof-checking activities before issue to publishers, etc.2Effectively plan and co-ordinate attendance at relevant events, such as user forums, conferences, exhibitions and seminars and ensure that all pre-requisites are monitored and dealt with in a timely manner.3Document the responsibilities, objectives and required deliverables of all the personnel involved in any aspect of the above events and ensure these are met.4Seek editorial and speaker opportunities for personnel and ensure that these are achieved by monitoring deliverables, such as issue of keynote speaker slide sets to conference organisers by their requested date.5Monitor current marketing activities (eg, advertising, conferences and seminars, etc) to ensure these activities remain viable and cost effective methods and where they are not, research alternative solutions and provide recommendations, including full costings.6Conduct in - depth research on industry related topics in order to develop original content. Customer Updates1Maintain quarterly customer updates and managing the production of marketing materials including leaflets, newsletters and flyers, along with all social media platforms.2Explore and recommend various marketing activities that would provide further sales opportunities from existing customer base.Partners1Assist in the planning and production of marketing materials that can be easily adapted for use by its partners, ensuring that integrity, quality of branding and a uniform approach is retained (as per distributor/reseller terms) and cross charging is applied,if applicable.2Liaise with the marketing counterparts of partners to discuss mutually beneficial marketing opportunities and exchange information for inclusion in materials issued to customers (eg, success stories), in relevant publications or white papers on the website.Research and Development1Assist in the development and application of corporate marketing standards, including visual identity and house style. 2Conduct regular market research and obtain relevant and up-to-date information relating to competitors.4Maintain a knowledgebase of editorial text and an archive of marketing materials, eg, advertisements in publications, which is particularly relevant in the protection of its trademarks.Internal Awareness1Assist and encourage increased marketing awareness and professionalism by working with all personnel to both promote uniformity in the application of corporate marketing standards, but also to create meaningful content with internal staff. Skills, Abilities and Attributes1Must possess excellent planning and organisational capabilities, be able to successfully manage resources and have the ability to prioritise workloads, handle multiple projects and meet tight deadlines.2Proven content writing or copywriting skills (a portfolio of published articles would be advantageous)3. Working knowledge of content management systems4Proven experience in analysing and clearly documenting results of market research and competitor information.5Must possess excellent writing, editing, communication and interpersonal skills. A Bachelors degree in communications, marketing, English, Journalism or related field would be preferable. 6The ability to work in a fast-paced environment7Other Skills: computer literate, proficient in Microsoft Office, DTP packages and ACT for contact/marketing management, competence in HTML and web building/design experience)."In applying for this position, you consent to your personal data being shared with the specified employer and for your details to remain with GTS for as long as is necessary to process your application. See our Privacy Notice for full informationGlobal Technology Solutions is acting as an Employment Agency in relation to this vacancy.