Campaign Manager - National Will Register

Job Description

Role Introduction Reporting to the Marketing Director of Legal, the holder of this role will be responsible for the development, design and execution of go-to-market plans that directly contribute measurable qualified leads and sales pipeline to grow the new license revenueperformance of the Advanced. Responsibility includes marketing planning and execution for National Will Register liaising with the wider Marketing team in doing so.Additionally, the position is responsible for providing direct feedback on the most appropriate vehicles to drive brand awareness, uncover business opportunity and influence key stakeholders.The key objective of this role is to manage the field marketing activities and campaign execution for National Will Register within the Legal market, working closely with the sales team. This role places particular emphasis on campaign execution responsiblefor and working closely with the wider marketing team. What You Will Do

• Manages demand generation campaign activities.
• Responsible for leading the development, production and implementation of strategic demand generation programs that position the Company and its products in high visibility with customers, partners, prospects and influencers.
• Serves as liaison between the Marketing, Business Development & Sales functions and external suppliers.
• Responsibility for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
• Partner marketing and partner liaison.
• Identifies, recommends and manages third party resources as required.
• Key Performance Indicators:

Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.

• Wider contribution to the team.

What You Will Have

• Deep understanding of commercial and business challenges
• Strong market (Vertical / IT) knowledge and software industry experience
• Relationship management skills
• Consulting skills
• Excellent communications skills with the ability to interface at all levels of management
• Marketing qualification
• Proven experience as a marketing manager. Prior experience in field marketing is essential
• Willingness to learn and work in a growing marketing team
• Strong writing skills and campaign management experience
• Highly creative, proactive and organised
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Ability to manage multiple tasks
• Excellent IT Skills
• Customer Focus
• Flexibility
• Commitment to excellence
• Initiative
• Analytical Thinking
• Decision Making
• Team Working
• Communication
• Interpersonal Understanding
• Organizational Awareness
• Flexible and open to change

What We Do For You Wellbeing focussedOur people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Generous Annual Leave25 days of annual leave, plus public holidays and the ability to buy additional days
• Summer Fridays Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
• Employee Assistance Programme Free advice, support, and confidential counselling available 24/7 through Care First

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance Providing you with support and assistance when you need it most
• Life insurance- 4x times salary to help give you and your loved ones peace of mind

Personal Growth - Regardless of where you are at in your career, were committed to enabling your growth personally and professionally

• Development Programmes From Future Managers to Leadership Training, our development programmes help you get where you need to go
• 65% Internal Mobility Committed to the development & growth of our people with 65% of our experienced roles filled by our own people
• Profit Share Our Group-wide bonus scheme enables you to reap the rewards of your success

Recognition Highlighting and rewarding the great work our people do

• Top Achievers Club Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employeesread about what its like!
• Tiered Recognition BonusThere are many ways you can make an impact in the business, which are rewarded with one-off financial rewards like Spot Bonuses, Values Awards, Hero Awards
• Clear ReviewOur own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Differencewe provide opportunities to help our people make a difference to the causes