B2B Marketing Manager

Job Description

We are recruiting for a B2B Marketing Manager on a temporary basis for a Client within the Education Sector based in Birmingham City Centre.This is initially a 3-4 month contract with the potential to be made permanent.Hours: Monday - Friday 9am-5pm.Location:Birmingham (Hybrid working option: Max 3 days in the office)Pay:£19.81 per hourTHE JOB PURPOSERaise the Universitys regional, national and international STEAM profile and the evidence base to support this; securing media interest, driving engagement with businesses, innovators, thought leaders, academics and partners, and delivering marketing activitiesthat support commercial opportunities and research projects.MAIN RESPONSIBILITIES

• Create, deploy and measure the success and ROI of the annual STEAMhouse marketing plan to support the commercial requirements of the STEAMhouse strategy.
• Managing Stakeholder Relationships.
• Project Management.
• Lead the planning, delivery and measurement of all Projects.
• Development of marketing and communication activities and content around University expertise which may include support for events, projects and programmes.
• Plan, deliver and measure, social media activities with the application of targeted social media tools that support industry engagement and growth with external communities.

PERSON SPECIFICATION

• Degree level qualification in Marketing, Business or related subject, or demonstrableprofessional experience equivalent, is essential.
• Postgraduate or professional qualification in Marketing, Digital or related subject is desirable
• Experience of working in a B2B marketing team, preferably in a commercial business or organisation, is essential.
• Experience of creating marketing plans to support strategic and commercial outcomes, is essential.
• Experience of developing, delivering and measuring integrated end to end campaigns and marketing activities that generate enquiries and sales leads, and deliver a strong ROI, which could include, but are not limited to: search, email, display, social media,print, PR and comms, content distribution, marketing automation, is essential
• Experience of working alongside Sales Teams to align activities in order to achieve commercially driven targets, is desirable.
• Experience of ongoing web development activities and tests to increase visits and conversion, is essential.
• Experience of managing and growing digital and online communities, is essential.
• Experience of developing content plans and managing content generation activities including, creating, curating and deploying content such as copy, imagery, video, infographics across a range of targeted channels and platforms, is essential.
• Experience and knowledge of managing Social Media channels and developing plans, content and activity that maximises engagement amongst key communities and thought-leaders, is desirable.
• Experience of creating marketing activity briefs and working with colleagues and/or agencies to manage the timely delivery of activities, with a proven track record of target achievement and strong ROI, is essential.
• Experience of managing and delivering high profile events and projects and delivering supporting marketing campaigns and collateral, is desirable.
• Excellent Brand Development and Brand Management skills.
• Excellent project management skills.
• Evidence of working with others to develop innovative ideas.
• Experience of partnership development and working.
• Excellent interpersonal, communication and client liaison skills.
• Ability to manage multitask portfolios.
• High standard of written English and copy writing skills.
• Able to network and build relationships internally and externally.
• Attention to detail, completer-finisher.
• Ability to prioritise and work to tight timescales.
• Excellent business, IT, presentation and administration skills.
• Willingness and ability to acquire additional role focused qualifications if required.

***PLEASE ONLY APPLY IF YOU MATCH THE PERSON SPECIFICATION ABOVE ***PACKAGE AND BENEFITS

• Initial 3-5 month temporary contract through Brook Street
• £19.81 per hour
• 20 days holiday + 8 Bank holidays (pro rata)
• Pension
• Hybrid working Option

DOES THIS SOUND LIKE YOUPlease send your CV and call Grace on /.***If you have not received a response within 48 hours, unfortunately your CV has not been selected on this occasion***