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Analytics Implementation Specialist

BT
Job LocationBirmingham
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.About this roleOur ability to deliver brilliant personalised experiences for all of our 30m customers is fundamental to our future success. As a business we are investing extensively in the automation of our operations and networks, and in building our base management and data capabilities. This will allow us to take better decisions with data and to act on them in an automated way across all our customer interactions.In this job, you’ll be accountable for managing our Tag Management System, leading and developing a future proof data layer infrastructure to meet our business needs. You’ll also be designing specialised tagging solutions and developing a common tagging language across our brands.Youll have the following responsibilities

  • Responsible for the architectural design of the data layer layer across our digital estate based on business requirements
  • Supplies specialised tagging solutions for bespoke projects and devices using tag management; including voice of the customer, tag management migration, digital analytics, marketing tags and session replay tools
  • Execute class-leading implementations of Google Analytics and Core Services through Tag Management Systems, creating bespoke tracking code for complex implementations when necessary and mapping analytics variables
  • Works with developers to implement tagging plans and work continually to improve and handle any issues along the process
  • Directing and advising Product Owners on the best course of action to get the best solution to their requests
  • Supports the development of personalisation campaigns alongside front-end developers
  • Works with senior technical leads in application design
  • Coaches and develops tagging developers
    • Youll have the following skills & experience
  • Experience working in GTM or other tag management system (Adobe DTM/Launch, Tealium, etc)
  • Knowledge of digital analytics platforms such as Google/Adobe Analytics
  • JavaScript, HTML & CSS skills
  • Knowledge of the Adobe Experience Cloud and Core Services such as Adobe Target or Adobe Audience Manager
  • Able to clearly communicate tagging requirements to the right levels of the organisation
  • Ability to prioritise a complex mix of work and manage time effectively
    • BenefitsFree BT BroadbandDiscounted TV & Mobile PackagesBonus10% pension contribution25 days annual leaveOptional benefits such as dental insurance, healthcare, gym memberships etc.About BTBT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.Were now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And were on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.How to ApplyIts easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Dont worry if you need to make changes - youll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

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