Copywriter & Content Marketing Consultant

Job Description

Working for this employer of choice, the Copywriter and Content Marketing Consultant will have opportunities to feature some of the UKs most exciting developments, work with the sectors leading figures. You will research, develop and produce relevant andtimely marketing content to be used across a range of online and offline media. Working with the marketing team and Marketing Manager, you will help develop and implement marketing initiatives and provide comprehensive marketing support to aid customer relationshipmanagement and achieve business targets. While working strictly within FCA Regulations, you will still enjoy a great deal of autonomy.The successful Copywriter and Content Marketing Consultant will be rewarded with an exceptional benefits package, including 25 days holiday (increasing with service), plus bank Holidays; company pension; medical insurance; life assurance; long service awards.The company are based close to Hamilton Square train station, so easily commutable from Liverpool, Wirral and Chester.Your duties and responsibilities will include: Working with internal and external stakeholders to plan, research, create and deliver timely marketing content. This includes copy writing for weekly blogs, case studies, website, email campaigns, brochures and social media. Managing the approval processfor new documents via the in-house system (Q Pulse).Reviewing and re-writing content of a technical nature to be more accessible to a wider audience.Identify trends, marketing and content opportunities and measure the success of marketing output.Develop and support the planning and implementation of sales and marketing initiatives for the dedicated business areas. Co-ordinating with the Marketing, Sales and Business Partners teams. Task ownership from start to finish.Liaising with Marketing Manager, Senior Graphic Designer and team members to ensure day to day team marketing tasks and deadlines are met.Working with the team to develop social media campaign ideas within timescales and quality standards agreed for a range of media.Provide information, resolve problems and liaise with customers on products and services, ultimately ensuring customer satisfaction.Using and managing Marketing Automation Systems (including Hubspot) to set up, deliver, measure and report on the success of marketing campaigns and ensure a high level of data management is maintained.Planning and event management e.g. annual awards programme, seminars and corporate hospitality as appropriate, and attend such events where required.Conduct customer, market and competitor research on our existing business and market segments, to ensure customer expectations are met, determine new business opportunities and new routes to market.Logging all marketing activity and analysing for reporting purposes. Providing area management information to marketing manager on a weekly/monthly basis as required.To adhere to the FCA regulations governing the conduct of insurance business and keep abreast of legislation changes that affect all products and services, updating documents accordingly.What we are looking for: - Relevant degree level education.- Marketing experience gained in a similar environment.- Strong copywriting skills and experience in content production (online and offline) and management across a range of media. Experience in producing content relating to complex or technical subjects is desirable.- Previous use of Hubspot or similar email and automation platform with a knowledge of how to manage the data, create and manage lists/contacts and workflows within the system.- Knowledge of Umbraco/Hubspot or similar website CMS.- Good research skills and experience in liaising with third parties to develop relevant content.- Good knowledge of FCA Regulations and how they apply to marketing literature and initiatives.- A basic understanding of the insurance market and related products (preferred).- Excellent Customer Relationship Management skills with ability to identify and match our products with new and existing customers.- Excellent time management and organisational skills.- Demonstrable ability to use own initiative and deliver to tight timescales.- Exceptional creativity and innovation and ability to articulate ideas and concepts.- Excellent communication skills, written and oral. Copy writing and proof-reading skills necessaryKEYWORDS: marketing, content, copywriting, Hubspot, campaignUnfortunately due to time restrictions we cannot respond to every applicant, in the event that we havent contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and consideredfor all future vacancies.We are acting on behalf of the client as an Employment Agency in relation to this vacancy.We are an equal opportunities agency and welcome applicants from all backgrounds.