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Digital Analyst - Digital personalisation

eFinancialCareers
Job LocationBelfast
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Join us as a Digital Analyst

  • In this key role, youll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
  • Youll be partnering with the Digital business, using data to analyse and identify customer audiences and drive effortless hyper personalised digital customer experiences
  • This is an opportunity to act as a trusted adviser on any matters relating to data driven digital personalisation and help the bank deliver a best-in-class digital experience
What youll doAs a Digital Analyst, youll be defining and developing suitable metrics to ensure the digital business have a clear view of success. Youll also be undertaking detailed analysis of digital data to generate business intelligence. In addition, youll be:
  • Providing consultancy on digital personalisation strategies to reduce customer friction and improve funnel conversion rates across digital channels
  • Using data to spot opportunities for digital campaigns and implementing using the appropriate programmes and tools
  • Providing the business with expertise to help it deliver on its ambition of ultra-personalised customer experiences
  • Providing formal training support to stakeholders, with the aim of enabling self-service of analytical tools
The skills youll needWell look to you to bring hands on experience with digital analytics tools and platforms (For example: Adobe Analytics, Adobe Target, and Adobe Experience Platform or similar) along with relevant digital analytics experience, either agency or client side,with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. Youll also demonstrate:
  • Experience of supporting optimisation campaigns and creating personalised customer experiences
  • Experience of utilising a real time customer data platform, or a data management platform to optimise performance media spend
  • A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
  • A working knowledge of web usability, journey design, digital product process, as well as SEO and digital marketing
  • The ability to interpret business requirements, with strong stakeholder and project management skills
  • Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight

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