Communications and Marketing Manager

Job Description

Barnsley Council have an exciting opportunity for an experienced Communications and Marketing Managerto join and lead the marketing strategy team at Barnsley. You will be working on a full-time, permanentbasis (37 hours per week) and in return, you will receive a competitive salary of £35,74538,890 per annum.About us:Its exciting times in Barnsley as The Glass Works development takes shape. This £210 million retail and leisure development is at the heart of our historic market town and creates a vibrant destination for all ages.Were bringing in new national and regional brands such as Cineworld, Superbowl, Flannels, Next, Nandos and Sports Direct to complement the existing offer. Together with the success of our Market Kitchen and renowned Barnsley Market, we think weve got somethingto shout about.The Communications and Marketing Managerrole:As our Communications and Marketing Manager, you willwork with Executive and Service Directors, business units, councillors, partners and key stakeholders to plan, manage and deliver all internal and external communications and marketingactivity, with the overall aims of improving the councils reputation with our stakeholders and achieving two way engagement with employees at all levels.As ourCommunications and Marketing Manageryour responsibilities will include:- Developing, delivering and reviewing marketing strategies that boost awareness and build a positive brand perception to deliver high traffic and sales turnover for The Glass Works retailers and tenants- Planning marketing activity that targets a range of stakeholders, especially potential shoppers and visitors, while retaining and expanding upon the town centres current customer base- Developing and implementing strategies to expand customer dwell time, cultivate customer loyalty and encourage repeat visits- Using insight, customer journeys, performance data and analytics to inform your work- Work closely with the councils Communications and Marketing service to map opportunities for cross-promotion- Providing line management and development of the Communications and Marketing Officer for The Glass Works- Briefing and managing agencies on creative, social media and PR- Remaining focussed on the councils aspirations in all related activityQualifications and experience youll need to become ourCommunications and Marketing Manager:- Experienced Communications and Marketing professional, having gained significant experience in a similar retail marketing position- A level 6 qualification in a relevant subject and preferably a level 7 qualification in a related discipline- Strong experience in digital and social media, as well planning and delivering data-driven marketing campaigns- Experience in developing and implementing marketing campaigns that drive brand growth- Experience in developing brilliant marketing creative and ideas which motivate customers to take actionSkills youll need to become ourCommunications and Marketing Manager:- A people focussed leader who motivates others and knows how to get the best out of a wide variety of stakeholders- A proactive, positive, collaborative, can-do attitude- A driven professional who demonstrates high levels of accountability and ownership- Excellent communication, negotiation and interpersonal skills- Knowledge of IT/Microsoft ApplicationsClosing date: Friday 6th August 2021We need a Communications and Marketing Managerwho shares our enthusiasm and vision who can pull all this together and make this happenis that you Then wed like to hear from you!