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Senior CRM executive 12 months FTC

Hales Group Limited
Job LocationBardon Hill
EducationNot Mentioned
Salary£25,000 - £30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

My national based client is looking to recruit a senior CRM executive on a fulltime 12 month contract basis.Duties and qualifications required

  • Manages customer databases, segmentation and data protection preferences to effectively manage CRM activity and create personalised and automated marketing campaigns
  • Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
  • Create and monitor RFM and behavioural segments of our customers and create campaigns to maximise opportunity, improve retention and build LTV
  • Develop leads and prospects into customers
  • Develop SMS and retargeting campaigns
  • Ensures all communications with the customer or prospect use optimal marketing messages and branding, to increase engagement, encourage repeat business, develop brand loyalty, and ultimately drive revenue – creating an effective customer journey
  • Works closely with Customer Engagement Manager and rest of marketing team, to plan and develop ideas for content, imagery, and graphics, and use these to create inspiring marketing campaigns;
  • Constantly tests and monitors CRM campaigns to improve KPIs;
  • Manages external and internal designers to produce marketing collateral for marketing campaigns, ensuring that brand and tone are consistent and effective;
  • Keeps abreast of competitor activity and brands targeting older / disabled people or carers to explore new opportunities for maximising engagement or revenue.
  • Works with other departments to develop campaigns based on business needs, i.e. driving sales of NRS branded products, promoting new products, etc
  • Works closely with clinical / OT team to ensure relevant content is available through campaigns
  • Develops printed marketing materials when required to support sales team efforts
    • Essential understanding and experience
  • Strong CRM experience
  • Strong experience using with CRM/CDP/ESP tools
  • Strong understanding of GDPR
  • Strong understanding of customer data and segmentation
  • Able to create CRM journeys
  • Prioritisation skills
  • Project management skills
  • Eye for detail, design-led, able to brief designers and achieve desired look and content
  • Effective content writer
  • Planning expert, able to keep to deadlines
  • Literate in google analytics, excel, email platforms
  • Able to work independently and with teams around the business
  • All successful applicants would be subject to a basic DBS disclosure and CPA agreement.
    • Location: Bardon (Leicestershire)/ NottinghamSalary: Dependant on Experience – between £25,000 & £30,000Hours: 37.5 hours per week Monday – FridayTo apply, please send your cv to Natalie Hales, Hales group Norwich.Hales Group Ltd collects and keeps information from applicants, so that we can monitor our recruitment process, ensure compliance with the Equal Opportunities policy, and when appropriate send you details of future job opportunities. We keep your name and address, and details of your application. If you do not want us to do this please contact your local branch.

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