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Digital Marketing Executive

Job LocationAston, Birmingham
EducationNot Mentioned
Salary£25,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing Executive £25,000Birmingham The CompanyA multi-award-winning course provider that pushes the boundaries of distance learning to transform people’s lives. This client is really passion about its staff and its learners.Why would I want to work hereYou will be joining an award winning, fast growing education provider that offers a range of courses. The management team really care, they have recently moved into new premises, central to all public transport routes, local café’s etc, parking available. You will be part of a team of a small who really support each other . In 2019 the client took every to Las Vegas as thank you for all their hard work.Key responsibilities:

  • Creating content for social media and managing all social accounts, growing audience and engagement rates
  • Developing quarterly marketing campaign strategies and overseeing each project
  • Audience profiling
  • Creating paid social adverts within Facebook Ads Manager targeted at relevant audiences
  • Responding to all social media engagement, including private messages and reviews
  • Brand development
  • Writing content for product pages and copy for the website, including blogs and landing pages
  • Creating engaging email campaigns for students and prospective customers
  • Working with our online course production team to improve the digital learning experience for students
  • SEO keyword research to improve page rankings
  • Google Analytics data analysis, adjusting our digital strategy based on data and A/B testing.
  • Video planning, including writing the briefs, scripts, and working with film directors.
  • Working with students (customers) to write case studies and create brand ambassadors.
  • Sourcing affiliate opportunities
  • Story telling via Social media platforms
  • Experience Required:
  • 3 + years experience in digital marketing
  • Excellent communication skills
  • SEO and digital strategy
  • Fun and outgoing personality, forward thinker who considers themselves a high performer
  • Someone who likes to be challenged, grow and personally develop
  • Experience on using WordPress and CRM’s
  • Job Reference 3472

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