Marketing Coordinator

Job Description

Marketing CoordinatorFull Time - PermanentMonday-FridayAltrincham27,000 - 32,000K DOEWe are excited to once again assist our established client, to recruit a Marketing CoordinatorThe successful candidate would report directly to Senior Management as the appointed person would be an integral part of our clients continuous growth and will work as part of the dynamic and diverse team.The Marketing Co-ordinator will have responsibility for executing a marketing strategy which has different elements to it and consequently will require a varied set of skills. The marketing strategy has been designed with the objective of achieving plansfor growth in turnover, headcount and global expansion and the Marketing Coordinator is a vital component of this plan.Role & Responsibilities include:

• Working alongside external partners to execute the marketing strategy which incorporates social media, data utilisation, website management, advertising, stakeholder coordination, data analytics and reporting.
• Design and implement, in conjunction with other stakeholders, email automation and data cleansing automation through our CRM system.
• Monitor engagement of existing CRM contacts and report monthly on this, adopting a solution-focused approach to increase engagement.
• Monthly and quarterly reporting on key objectives presented to senior management, including but not limited to CRM contacts engagement, social media engagement and advertising output and results.
• Work with the operations team to cleanse and segment data to ensure marketing emails are going to the right audience.
• Execution of the email broadcasting strategy.
• Maintenance and development of social media accounts across the different parts of our business.
• Contribute ideas to the creation of marketing content, bringing knowledge of internal projects and initiatives to external marketing partners.
• Work with HR to create relevant content for social media.
• Monitor industry news and research and proactively share with team members, both internally and externally.
• Management of website, including updating content and pages.
• Work with Senior Managers, the L&D team and Team Leaders to increase advertising capability and develop a job posting strategy.
• Updating marketing collateral, such as business development presentations and brochures, in conjunction with internal stakeholders.
• Research competitive products by identifying and evaluating product characteristics and communicating findings across the business.
• Assist in creating marketing reports to identify return on investment.
• Operate to ISO9001 standards.
• Create and maintain a list of key media titles and contacts, working proactively with editors

Requirements:

• The ability to communicate clearly, both in written and spoken form, is key.
• Previous experience in a role of this nature, with a particular focus on stakeholder management/coordination, is a priority.
• High standard of written skills, preferably demonstrated through academic attainment to degree level, though this is not essential and all candidates with the relevant skills will be considered.
• Excellent people and relationship-building skills.
• Competence in Microsoft Office.
• Experience in the use of Adobe Creative Suite would be a benefit.

This role comes with excellent company benefitsFurther details will be provided upon applicationHorizon Recruitment is an equal opportunities employer and is acting as a recruitment agency in relation to this vacancy.

Keyskills :
Adobe Creative SuiteAnalyticsMarketing StrategyReportsCommunicate Clearly