Creative Copy Writer

Job Description

Who are Cotton TradersCotton Traders is a British clothing retailer established in 1987 by England rugby captain and legends Fran Cotton and Steve Smith. Supported by a growing online and offline (catalogue) presence, we have 80 stores nationwide in England, Scotland and Walesand employee 800 people across the country. We have an ambitious plan to grow the business across all touch points and we can only do this with the best people around us.Our vision and our values are what make us unique, and they are deeply ingrained in everything we do here at Cotton Traders. Our people are part of the fabric that makes us what we are, and when youre as passionate about your people as we are, job satisfactionand career progression come hand in hand.Whats in the role and what are we looking forWe have a brilliant opportunity for a motivated and enthusiastic individual to work as a Creative Copywriter within our dynamic and collaborative Creative team, based at our offices in Altrincham.You will be responsible for the creation and management of aspirational, engaging, informative and promotional copy content required by the business; creating and developing the brand tone of voice, and acting as custodian of the written word across allareas of the businessYour role will be to:

• Work with the Creative and Marketing teams to translate briefs into innovative creative ideas and engaging copy content for multiple channels, all in the appropriate brand tone of voice for online, offline and retail channels

• Work closely with the online team to ensure that product descriptions and website content is SEO and keyword-friendly

• Take copy briefs directly from the Merchandise team and produce persuasive copy that best promotes the products features and benefits

• Be creative and imaginative, and commercially aware of what is going on in the marketplace to help stimulate new ideas across the business

• Be actively involved in discussing the brands core message requirements, gaining a strong understanding of our target audience and creating copy that reflects the brands strategy and values across multiple channels

• To learn and effectively use the Content Management System in the creation of creative copy

• To work with and build relationships with internal teams and external suppliers

• To take a lead role and set the standard for correct and consistent terminology and grammar. Maintaining and developing tone of voice guidelines tailored to each of the key demographics of our customers

• To work with the Planning Manager to ensure that schedules, deadlines and budgets are met

What do you need to excel in this role

• Be Mac literate and have some experience in using Abobe Creative Suite

• Demonstrate a clear understanding of the written word, typography and the design process

• Have the technical knowledge to write clear, concise and grammatically correct copy

• Have an interest in social and cultural trends, and the fashion industry

• Have a keen eye for detail and accuracy

• Have exceptional communication and interpersonal skills, with the ability to both work independently and collaboratively

• Be a highly motivated self-starter who is open to other peoples points of view and is able to take on feedback

• Will be no stranger to the pressures of tight timescales, budgets and prioritising a busy and varied workload; and will meet them all without compromising on quality or efficiency

Every member of the Cotton Traders team agrees to actively contribute to the companys success. Cotton Traders has a flexible and open working culture and expects all staff to be flexible in their own approach. This means being willing to help out with anytask, role or project at any time, as required. It is equally important that all team members have a positive, proactive and customer-focused attitude, and are happy to work in an ever-changing business environment.Whats on offerWe are protective and proud in equal measure of our culture and suggest you take a look at our values on our web-site to gain a better understanding of life at CT. Once youre part of the team, youll be rewarded with, alongside other things:-

• Flexible working culture, adopting a hybrid working approach
• 25 days holiday rising to 30 days, plus bank holidays
• Holiday purchase scheme
• 50% staff discount
• Employee Assistant Programme
• Health cash plan
• Long service awards