Senior SEO Executive

Job Description

About Bensons for Beds No one size fits all when it comes to finding the perfect sleep experience for customers and thats why at Bensons for Beds we put Sleep Wellness at the heart of everything we do. With nearly 70 years of retail and 100 years of manufacturing experiencein sourcing the best quality beds, frames and mattresses, at Bensons we understand how to design the perfect, tailored sleep experience.We have 190+ locations across our retail, manufacturing and distribution sites, employing c 1800 colleagues. Under new ownership of AlteriInvestors we have an ambitious 3 year plan to grow the business further and achieve our mission of becoming the marketleading bed retailer with a strong omnichannel presence. Our Benefits! In return for your contribution to the teams performance, we offer a competitive base salary plus all these extra benefits:

• *Employee discount scheme for Bensons products
• *Perks discounts from numerous high street and online retailers and service providers to save you money on your everyday purchases and bigger expenses such as holidays and travel, electrical goods, motoring and leisure products etc.
• *Pension scheme provided by Legal & General
• *Healthshield cashback options for Health and wellbeing services (dental, optical, virtual GP, other hospital services and more)
• Access to Retail Trust services (guidance and support on retail issues, mental health, wellbeing & financial topics)
• Learning and development programmes to gain new knowledge and skills
• Career progressionaccess to internal opportunities to build your career within Bensons for Beds
• *Long service awards and Love to Shop voucher rewards to spend as you like
• 28 days holiday, rising to 31 after 2 years service

(*qualifying periods apply) The Role - Senior SEO Executive We are currently looking for an experienced Senior SEO Executiveto join our Digital Marketingteam.Responsibilities include:

• Being proficient at identifying opportunities for new content and backing this up with data & research.
• Analysing website pages for optimisation opportunities
• Conducting thorough keyword research (by opportunity and intent)
• Plan and create optimised content for a variety of purposes according to opportunities, trends and wider internal & external data
• Continually improve, optimise and amplify content
• Monitor, report on and evaluate success of content alongside KPIs
• Carry out in depth content audits and technical audits using tools like Screaming Frog and DeepCrawl
• Monitoring, reporting on and evaluating the success of both content focused and technical SEO activities
• Interpret and analyse date from sources such as Google Analytics and Google Search Console and using this to make strategic recommendations
• Keep up to date with the latest algorithm updates, SEO advancements and opportunities.

Skills needed We are looking for an experienced Senior SEO Executive with the following skills, experience and attributes to be successful in this role:

• Demonstrable experience in an SEO role is essential.
• Experience in internal linking and taxonomy optimisation is desirable
• Experience in Digital PR and outreach campaigns is desirable
• Experience in featured snippet and SERP features targeting is desirable
• Experience in advanced techincal SEO is desirable
• Able to use Excel & Google Sheets to an advanced standard
• Keen to take ownership of projects from ideation to measurement
• Creative and proactive at making recommendations for improvements
• Keen to demonstrate a joined up approach with wider marketing channels
• Ability to prioritise and manage own workload alongside multiple deadlines.
• Excellent time management skills

Apply now! If you love working with a great team, engaging with a variety of challenges,growing your skills and developing new ones then click now to apply to join us!There is a brief online application process to complete, to tell us about yourself, answer some questions and confirm your eligibility. Well reply to you asap!